1990 Today Tea
Launched

1991 Launched Amrit
Tea.

1995 Launched Today
Premium Tea.

2000 Today Star Tea
Launched

2001 Diamond Locket Scheme
(Dil se kharido diamond ka
dil jeeto)

2002 Today Haryali Tea launched by
actress Amisha Patel followed by
the holographic pouch.

2003 Launched Today  
No1. Tea.

2004 Today Premium Tea new pack
launched by Miss World
Priyanka Chopra

2006 "Jeeto Karroro ke Inaam" scheme
launched and ATC pack
in Ludhiana.

2007 Today Yellow Tea
Launched

2011 New pack of Today Premium
Tea launched with
"antioxidants".

2014 New Pack of Today Premium
Tea launched (with zero fat, rich in
calcium and energy

2019 Launched
Today Elaichi Tea

2020 Launched
Today Organic Green Tea